The Story Behind Flooring Greatness
The First America’s Floor Source opened in July of 2000.
In July of 2000, Jason Goldberg opened the first America’s Floor Source showroom behind a small church in Columbus, Ohio, with a team of six loyal employees and a small base of home builder customers. In its first year, the company managed to do $5 million in sales, an impressive number for a brand new company.
Over the next few years, America’s Floor Source began adding employees and purchasing more inventory to service its rapidly growing customer base, and soon outgrew its original showroom and warehouse space. Goldberg then constructed a brand new 50,000 square foot facility which included the design center showroom and builder selection center, a corporate office, and a large warehouse, and the company began operating out of the new location in 2005.
In 2009, Goldberg had the idea to create an in-home shopping service. He purchased a Dodge sprinter van and installed custom shelving to hold hundreds of flooring samples. The vehicle, named The Mobile Floor Source, would be driven by an experienced flooring salesperson and bring samples to customers’ homes for them to coordinate with their existing décor. The Mobile Floor Source was a huge hit with retail customers, so Goldberg eventually purchased 8 more vehicles to service homeowners throughout the region. As its customers grew and expanded their geographic footprints, America’s Floor Source followed suit and started to open locations in other markets to better serve their largest accounts. The company opened its Indianapolis location in 2010 and a Louisville showroom and warehouse in 2011.
In 2016, Goldberg decided to bring yet another vision to life – this one being a corporate campus. He purchased an unoccupied office building and already owned the three acres of land that sat adjacent to his largest Columbus showroom and main offices. The company renovated the 9,600 square foot office space which now houses the executive team and several other departments. Goldberg outfitted the office and conference rooms with modern furniture and state of the art technology including virtual whiteboards for training and video conferencing hardware to increase connectivity between its locations in Ohio, Indiana, and Kentucky.
In 2017, America’s Floor Source added a brand new 40,000 square foot building to its corporate campus. This structure houses a training center for installers and field technicians, an expansive warehouse including an area for carpet binding and custom area rugs, and outlet and clearance centers for deeply discounted flooring products. Overall, the 10-acre campus includes three buildings totaling 125,000 square feet.
In 2018, America’s Floor Source continued to show robust growth across divisions. More Mobile Floor Source vans were added to the fleet, now totaling over 50 vehicles utilized for deliveries, service calls, site visits, and in-home shopping. Continued focus on training and professional development for America’s Floor Source employees has resulted in an engaged and committed workforce, highlighted when the company was named the #2 Best Place to Work in Columbus by job search website Zippia.
Today, America’s Floor Source has grown to become one of the nation’s largest flooring companies, with over 250 employees, 6 store locations, and over $105 million in revenue. Its diversified business structure, emphasis on efficiency and streamlined operating procedures, company training programs, and unmatched commitment to its customers and employees are just some of the reasons the company has survived economic downturns and outperformed many of its competitors. Goldberg’s relentless pursuit of quality and integrity to get the best from his employees is sure to keep the company on a path to success for many years to come.
The America’s Floor Source Timeline
America’s Floor Source is founded by CEO Jason Goldberg and the first store location opens behind an old church on Refugee Rd. in Columbus, OH. The company focuses solely on home builder customers.
America’s Floor Source opens its wholesale division and begins selling material only to trade professionals.
America’s Floor Source moves into a 50,000 square foot facility which includes the design center showroom and selection center, corporate offices, and a large warehouse.
America’s Floor Source opens its property management division and begins providing flooring products and installation services to apartment and condominium complexes around central Ohio.
America’s Floor Source starts servicing retail customers and purchases its first Mobile Floor Source in-home shopping vehicle.
America’s Floor Source opens a second Columbus storefront located on Trabue Road and opens its first Indianapolis location.
America’s Floor Source opens its first Louisville location.
America’s Floor Source expands and adds on 25,000 square feet of additional warehouse and office space to its Columbus East location.
America’s Floor Source expands and moves its Indianapolis location from a 16,000 square foot space to a 51,000 square foot location.
America’s Floor Source purchases three acres of land adjacent to its Columbus headquarters.
America’s Floor Source opens its third Columbus showroom, located in Lewis Center.
America’s Floor Source purchases an unoccupied office building on the corner of Citygate and Millennium Court and begins renovation of the space that will house its corporate offices.
America’s Floor Source moves several departments and the corporate team into the new corporate offices. The company also begins construction of a new building on its corporate campus.
America’s Floor Source opens the third building on its corporate campus, a 40,000 square foot structure that houses a training center, an expansive warehouse, and outlet and clearance centers for deeply discounted flooring products. The company also purchases a new 10-acre property in Indianapolis, featuring a 100,000 square foot warehouse. The building will be completely gutted and remodeled to include a 25,000 square foot showroom and 75,000 square foot warehouse.
America’s Floor Source opens a location serving custom builders in Cincinnati. The company also opens its newly renovated 100,000 square foot Indianapolis location, instantly becoming the largest and most advanced flooring facility in the state of Indiana. With an eye for expansion as AFS runs out of space on its corporate campus, the company purchases a new 12.7-acre property in Columbus, adjacent to the corporate campus and fronting on Stelzer Road.
We had the pleasure of having America’s Floor Source replace all of the hardwood flooring on our first floor back in December. The crew arrived promptly and worked into the evening to complete the job. Needless to say, I am very pleased with the way the floors turned out! They look beautiful! Thank you for your quality workmanship!